Instant video meetings speed interaction, support global sustainability

Oceanside, CA, USA | 29 October 2009 - MarketPOWER™, LLC continues to expand its interactive capabilities and online presence in the fourth quarter of 2009 with the launch of its new POWERcam videoconferencing capabilities and a burgeoning roster of followers on Twitter, where MarketPOWER is currently connected with 1,851 followers.

The new videoconferencing capabilities mean that “we can connect instantly with anyone via Skype, Microsoft Live Meeting and other videoconference services,” said MarketPOWER’s Jeff Cotrupe. “This accelerates business processes and is cost-effective for both our clients and us; conserving travel resources is also a key component of global corporate sustainability initiatives.”

Cotrupe noted the growth in the Twitter follower base is the result of organic best practices. “We have never pursued any of the get-followers-quick schemes on Twitter,” he said. “On Twitter as in everything we do, we succeed by delivering value.”

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

 

Oceanside, CA, USA | 24 June 2009 - Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

More than 1,000 followers on Twitter

 

Oceanside, CA, USA | 20 June 2009 - MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and MarketPOWER Director Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.

The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100.

“We are understandably proud of our progress to this point,” said Cotrupe, “but while we are as focused as anyone on making those web metrics soar, the next question I ask people is: What impact are you having on the business?” Cotrupe and MarketPOWER have helped employers and clients ring up hundreds of millions of dollars in revenue, acquisitions and investment capital, all documented on its site. “One of the links on our home page shows how we’ve been able to position a tiny LLC side-by-side with industry giants including Accenture, Alcatel-Lucent, BearingPoint, Capgemini, Deloitte and TechTarget. We are now listed on global business directories such as Dun & Bradstreet and Hoovers, and local/regional listings including Yahoo!, Google Maps and even Mapquest. I believe that’s what you call interactive success—and branding.”

One factor used by WebsiteGrader works against MarketPOWER and other firms who operate blogs off-site rather than on the core site. “WebsiteGrader does not credit us, nor others who host blogs on world-class blogging platforms such as WordPress and TypePad, with even having a blog,” he said. MarketPOWER hosts its blog and online newsroom on WordPress, and has helped clients host blogs and things like frequent beneficial product updates that way, all linked from the core site and all blogs linked back to the core site as well as crosslinked to each other. “First, we believe no one should be posting news releases and newsletters on static pages anymore. They deserve to be on something like WordPress, which automatically accelerates their penetration out into the blogosphere due to the active role WordPress plays in promoting and sharing blogs across its massive global blogging community. That’s one reason you’re seeing more and more companies dispense with their ‘traditional’ site and move their online presence lock, stock and barrel to these blogging platforms.” Next, he said, MarketPOWER grooms all feeds with FeedBurner [now part of the Google empire] and goes beyond merely offering an RSS feed to providing site visitors one-click access to the top 20+ RSS readers. “If you look at our feeds in a reader, for example Google Reader, which is the one I use most, our blogs and news feeds don’t resemble DOS text; they appear exactly as they do on the page, including the animation inserts.”

Cotrupe said he plans to speak with the HubSpot, which offers various flavors of Graders for websites, Twitter personas, Facebook pages and news releases. “Companies like HubSpot, WordPress, ShareThis, Add To Any, Atomz, and let’s not forget Twitter and Google, are putting miraculous capabilties at all of our fingertips, largely for free,” he noted. “We just want HubSpot to tweak WebsiteGrader to give us all credit for hosting things like blogs and newsrooms on the optimal platform.”

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

 

Oceanside, CA, USA | 18 May 2009 - MarketPOWER™, LLC recently completed a series of white papers for HCL Technologies. HCL is the world’s #1 managed service provider (MSP), a leading IT service provider and the leading manufacturer of computers in India.

The first paper, titled Business Service Management via Remote Infrastructure Management: Gateway to Business Service Availability, is a wakeup call to IT leaders to run IT like a business. MarketPOWER’s research indicates that only 40% of software buyers are using management tools to manage outsourcing, and that the majority of those surveyed said these tools are simply not aligned with their businesses. Aligning IT to the business enables IT managers to provide business service management to their companies, and MSPs are uniquely qualified to deliver BSM via remote infrastructure management. MarketPOWER research indicates that companies of all types—even in the operations/business support systems (OSS/BSS) market, where multimillion-dollar, multi-year custom software development and integration contracts have been as predictable as the sun coming up in the morning—are saying, “I do not want one more company to sell me another piece of software.” Instead they want to buy software via software as a service (SaaS) or as part of a managed services contract. MarketPOWER is projecting that applications delivered via the SaaS model will command 30% of the software market by 2010.

The next paper prepared by MarketPOWER for HCL is Data Center Migration: Perils and Pitfalls, Best Practices and Business Benefits. MarketPOWER estimates data center migration is currently a $7 billion global market. This figure includes software, hardware, service, consulting, ongoing maintenance and the additional human resources, both short-term and ongoing, required to effect successful migrations. It does not include the opportunity cost of reallocated human resources inside the company that is undergoing the migration; in other words, those who are not specifically part of any DCM budget line item—in that many companies do not even have a discrete budget for DCM—yet whose talents (and bottom line: time) are reallocated to the migration as needed. “Software migrations, data migrations, rolling out new applications enterprise-wide or even adding a whole facility’s worth of new users are in-patient procedures; a data center migration is major surgery,” said Jeff Cotrupe, Director, MarketPOWER, LLC. Also included is a section on “DCM Gone Wild” (Wrong), chronicling some particularly egregious examples of how not to do DCM, followed by DCM best practices and a checklist for carefully choosing a DCM provider, and the benefits/payoffs of DCM done right.

The latest document in the series is a landmark report on implementing green techniques in the information technology industry entitled Green IT: Global Imperative. Good For the Planet. Good For Your Business. The report makes the connection between good corporate citizenship and good business, giving many specific examples of the potentially massive savings companies can reap through green IT that go straight to the bottom line. One of the core precepts of the report is that too much of what passes for “green IT” today is pure hype and repackaging of products as green by companies hoping only to generate “green” of another kind by catching the global warming wave. The report creates linkages to the world’s regulators and other respected entities with regard to meeting established benchmarks and includes a green IT checklist, framework and data center assessment.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

Oceanside, CA, USA | 29 March 2009 - MarketPOWER™, LLC has acquired its 500th follower on what is currently the hottest social media site on the planet, the Twitter microblog. Three months ago the firm’s Twitter persona, based here, had five followers. “We try to post a variety of updates, known as Tweets, to make it worth your while,” said Director Jeff Cotrupe. “It includes hard business news–usually news-you-can-use calls to action–to my takes on major issues of the day in virtually any arena, to just-for-fun items such as, ‘We watched Jim Gaffigan’s new comedy special and laughed until we cried.’ We also avoid dominating the site with inside chatter; you go to some Twitter sites and that’s all you see, and it’s great because it’s freedom of expression, but I know when I go to one like that I feel like, ‘I just got here and I’m already left out.’ Ours is a stream-of-consciousness attempt to connect in some way with anyone who visits our nest.”

UPDATE May 18, 2009: MarketPOWER, LLC, now has 744 followers on Twitter.

The firm, which sends a special note of thanks to each person whose follow marks the next hundred, is happy yet humble about reaching the 500-follower mark. “We are ecstatic to reach 500, but I think of those we ourselves follow who have 5,000, or 20,000,” said Cotrupe, “and realize we have a long way to go to. Bigger-picture, beyond the numbers, it is all about connecting with each person and adding something of value to his or her day.”

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

Oceanside, CA, USA | 05 January 2009 - Jeff Cotrupe of MarketPOWER™, LLC is featured, along with representatives of Accenture, BearingPoint, Capgemini and Deloitte, in a piece entitled “Considerations for Your Next-Gen Billing RFP” by long-time industry editor Anita Karve for Billing & OSS World. An excerpt from the article’s introductory section reads, “To shed light on what service providers should be looking for in a next-generation billing system, we turned to five consultants who follow the billing market closely: Experts from Accenture, BearingPoint, Capgemini, Deloitte and MarketPOWER LLC. They also offered their billing market outlooks for an unpredictable 2009.”

About Billing & OSS World
Virgo Publishing’s Billing & OSS World is the #1 media and events organization in the global communications software industry.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

Oceanside, CA, USA | 23 December 2008 - MarketPOWER™, LLC is heading into 2009 with a bold new look thanks to the launch of its new website. Director Jeff Cotrupe announced the new site in a message to the firm’s customers, partners, suppliers and associates the third week of December.

The MarketPOWER home page describes how some striking structures from different parts of the world helped to inspire the move. An excerpt reads: “We help clients build their businesses by combining traditional values of hard work, integrity and leadership with rock-solid fundamentals, good citizenship and today’s cutting-edge technologies…in a results-oriented fashion and at Internet speed. So in search of captivating web designs, we were inspired by the gleaming new, futuristic City of Arts and Sciences–in the 2,000-year-old Mediterranean port city of Valencia, Spain–and the Cybertecture Egg, a ‘green’ corporate structure set to rise over Mumbai, India, in 2010. We are gratified to have breathtaking images of both grace our site.”

The new site features white background with dark text and other elements for ultimate readability; sophisticated navigation grids and graphical soft edges at middle and bottom of page; photographic eye candy featuring people and the aforementioned structures; tasteful, selectively-inserted start-stop animations; links to MarketPOWER’s other domains, its listings on the world’s most popular local listing directories and business information services such as Dun & Bradstreet and Hoover’s; and subnavigation to pages of categorized samples of project deliverables and  business results. The site also contains what is still the only About YOU page that you are likely to encounter on the web, reflecting a true outward focus and an understanding of customer needs and thought processes that uniquely enables MarketPOWER to provide precisely what is needed in each situation.

That outward focus is reflected in Cotrupe’s thoughts about the site. He personally designed, developed and provided all content for the site, yet his focus in the wake of the successful launch is on two providers whose contributions are all about creating an enhanced experience for site visitors. For example, every page of the site features search capability powered by Atomz that covers all page content and attached files–currently totaling 207 searchable pages–and includes things like sound-alike matching. “We do extensive site- and browser-testing with every move we make on the site to be sure everything looks right and works perfectly in virtually any browser, particularly Avant, Chrome, Firefox, Internet Explorer, Opera, Orca and Safari,” said Cotrupe. “During the course of our pre-launch testing we randomly typed the word ’smith’ into a search field and it matched a line buried in one of our sample deliverables talking about how something ‘unifies your organization’s efforts into a smooth-flowing, highly efficient’ system.” Cotrupe noted thus far Atomz has found only one error in its full indexes of the MarketPOWER site: The favicon, which is what makes MarketPOWER’s mP cube icon appear in the browser window and when someone saves the site in his or her browser bookmarks. “The Atomz product trying to index our favicon is just another reflection of the  thorough, high-quality search functionality the Atomz team has brought to our site,” he said.

Under the hood, Cotrupe is on a mission to create global awareness of MarketPOWER and its clients through a variety of social media initiatives. In this area, too, the site lauds an external provider, Add To Any,  whose  share/save widget makes it easy for site visitors to bookmark MarketPOWER on every popular share/save site and a great many that the average user may not have discovered yet. An excerpt from the site’s Customers/Partners page reads: “Founding Developer Pat Diven II has given the world the single most important innovation in social media: Add To Any. The Add To Any superwidgets, featured on this and all true web 2.0-3.0 sites, put a multitude of social media/bookmarking/sharing sites at the click of a button and auto-update transparently as Add To Any adds new sites.” Cotrupe has also added the widget to the company’s blog, MarketBLOG, and its News 2.0 online newsroom, both hosted on WordPress. Cotrupe noted Atomz has not made the voyage to WordPress along with Add To Any, for one reason only: WordPress already offers a search widget on its platform.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

Oceanside, CA, USA | 29 October 2008 – Jeff Cotrupe of MarketPOWER™, LLC today presented a webcast on behalf of TechTarget entitled “Service Delivery Platforms (SDPs): E Unum Pluribus (Out of one, many).” Cotrupe was joined by moderator Kate Gerwig, Site Editor, TechTarget/ SearchTelecom.com. Cotrupe discussed how service providers are launching new service offerings to try to become everyone’s “friend in the digital age,” yet continue to do so via overlay networks and overlay OSS. One answer to this problem is the service delivery platform (SDP), which slashes the time, cost and risk of introducing and integrating new services into an operator’s existing network and services fabric. Cotrupe discussed what SDPs are, what they can do, why they are important, how some service providers are starting to deploy them and the results they are obtaining. This webcast, and other webcasts/podcasts/worshops/articles by Cotrupe and MarketPOWER, are available here.

“It is no accident that Kate, Kara Gattine and the TechTarget/SearchTelecom team put on the best webcasts in the industry,” said Cotrupe. “Their extraordinary breadth and depth of knowledge and their commitment to best practices create a positive environment that breeds success.” This is the second webcast Cotrupe and MarketPOWER have presented with TechTarget; earlier in 2008 Cotrupe, again with Gerwig as moderator, spoke on customer relationship management (CRM). Both webcasts were sponsored by Pitney Bowes. Cotrupe has also produced a multifaceted TechTarget workshop sponsored by Alcatel-Lucent.

About TechTarget and SearchTelecom.com
SearchTelecom.com is one of the largest and most active online communities dedicated to solving the unique technical problems within the telecommunications industry. IT and business professionals in virtually every sector of the telecom industry rely on SearchTelecom.com for expert insight, technical tips and valuable best practices on core and access networks, IPTV, fixed-mobile convergence (FMC), VoIP, WiFi/WiMax, wireless and mobile devices, MPLS, service areas, network operations and more. More information is available here.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921

Oceanside, CA, USA | 02 October 2008 – Jeff Cotrupe of MarketPOWER™, LLC has been selected by Virgo Publishing to lead a panel at Billing & OSS World, 14-16 April 2009 in Las Vegas, NV, USA. Virgo and MarketPOWER are in the process of finalizing a topic from among several choices provided but it is likely to center on service delivery platforms (SDPs). SDPs are subject of renewed and growing interest in today’s markets as service providers struggle to meet user demand for an ever-widening array of innovative services, partly by harnessing the wave of content (and content providers). SDPs provide the answer on both counts. Cotrupe led a groundbreaking panel on the revenue operations center (“the ROC”) at Billing & OSS World, April 2008 in Chicago, IL, USA, with panelists Verizon, Subex, ATS and Primal Solutions. He also served as a judge for the Billing & OSS World 2008 Excellence Awards and was instrumental in selecting the finalists in the Service Assurance award category.

About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality. 

website | Skype: jeffcotrupe | +1 760 643 0921