October 29, 2009 by Powerful PR
Instant video meetings speed interaction, support global sustainability

Oceanside, CA, USA | 29 October 2009 - MarketPOWER™, LLC continues to expand its interactive capabilities and online presence in the fourth quarter of 2009 with the launch of its new POWERcam videoconferencing capabilities and a burgeoning roster of followers on Twitter, where MarketPOWER is currently connected with 1,851 followers.
The new videoconferencing capabilities mean that “we can connect instantly with anyone via Skype, Microsoft Live Meeting and other videoconference services,” said MarketPOWER’s Jeff Cotrupe. “This accelerates business processes and is cost-effective for both our clients and us; conserving travel resources is also a key component of global corporate sustainability initiatives.”
Cotrupe noted the growth in the Twitter follower base is the result of organic best practices. “We have never pursued any of the get-followers-quick schemes on Twitter,” he said. “On Twitter as in everything we do, we succeed by delivering value.”
About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality.
website | Skype: jeffcotrupe | +1 760 643 0921
Posted in CRM, IT, MarketPOWER appearances, OSS/BSS, broadband, design, digital, interactive, marketing, mobile/wireless, products, research, social media, strategy, telecommunications, web development | Tagged SDP, Twitter, networking, B2B | Leave a Comment »
June 24, 2009 by Powerful PR
Oceanside, CA, USA | 24 June 2009 - Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.
About MarketPOWER, LLC
MarketPOWER, LLC has helped organizations generate hundreds of millions of dollars in revenue, acquisitions and investment capital. The firm deploys expertise in product management, interactive/digital marketing, research & analysis, strategy, public relations and design to help clients compete in technology/B2B markets such as IT, software, telecom/wireless, CRM, SDPs, networking, OSS/BSS and mobile apps, and in consumer markets including automotive, electronics and hospitality.
website | Skype: jeffcotrupe | +1 760 643 0921
Posted in IT, MarketPOWER appearances, broadband, marketing, mobile/wireless, products, research, strategy, telecommunications | Tagged Cotrupe, MarketPOWER, Morisy, SearchEnterpriseWAN, TechTarget, WAN | Leave a Comment »
May 19, 2009 by Powerful PR
Oceanside, CA, USA | 18 May 2009 - MarketPOWER™, LLC recently completed a series of white papers for HCL Technologies. HCL is the world’s #1 managed service provider (MSP), a leading IT service provider and the leading manufacturer of computers in India.
The first paper, titled Business Service Management via Remote Infrastructure Management: Gateway to Business Service Availability, is a wakeup call to IT leaders to run IT like a business. MarketPOWER’s research indicates that only 40% of software buyers are using management tools to manage outsourcing, and that the majority of those surveyed said these tools are simply not aligned with their businesses. Continue Reading »
Posted in IT, MarketPOWER reports, OSS/BSS, products, research, strategy | Tagged BSM, Cotrupe, data center, global warming, green IT, HCL, MarketPOWER | Leave a Comment »
January 6, 2009 by Powerful PR

Oceanside, CA, USA | 05 January 2009 - Jeff Cotrupe of MarketPOWER™, LLC is featured, along with representatives of Accenture, BearingPoint, Capgemini and Deloitte, in a piece entitled “Considerations for Your Next-Gen Billing RFP” by long-time industry editor Anita Karve for Billing & OSS World. An excerpt from the article’s introductory section reads, “To shed light on what service providers should be looking for in a next-generation billing system, we turned to five consultants who follow the billing market closely: Experts from Accenture, BearingPoint, Capgemini, Deloitte and MarketPOWER LLC. They also offered their billing market outlooks for an unpredictable 2009.” Continue Reading »
Posted in CRM, IT, MarketPOWER appearances, OSS/BSS, products, research, strategy, telecommunications | Tagged Accenture, BearingPoint, billing, Billing & OSS World, Capgemini, Cotrupe, Deloitte, IP, Karve, MarketPOWER, next-gen, Virgo | Leave a Comment »
December 23, 2008 by Powerful PR

Oceanside, CA, USA | 23 December 2008 - MarketPOWER™, LLC is heading into 2009 with a bold new look thanks to the launch of its new website. Director Jeff Cotrupe announced the new site in a message to the firm’s customers, partners, suppliers and associates the third week of December.
The MarketPOWER home page describes how some striking structures from different parts of the world helped to inspire the move. An excerpt reads: “We help clients build their businesses by combining traditional values of hard work, integrity and leadership with rock-solid fundamentals, good citizenship and today’s cutting-edge technologies…in a results-oriented fashion and at Internet speed. So in search of captivating web designs, we were inspired by the gleaming new, futuristic City of Arts and Sciences–in the 2,000-year-old Mediterranean port city of Valencia, Spain–and the Cybertecture Egg, a ‘green’ corporate structure set to rise over Mumbai, India, in 2010. We are gratified to have breathtaking images of both grace our site.” Continue Reading »
Posted in CRM, MarketPOWER appearances, design, digital, interactive, marketing, products, research, strategy, web development | Tagged Cotrupe, MarketPOWER, Powerful PR, website | Leave a Comment »
October 29, 2008 by Powerful PR
Oceanside, CA, USA | 29 October 2008 – Jeff Cotrupe of MarketPOWER™, LLC today presented a webcast on behalf of TechTarget entitled “Service Delivery Platforms (SDPs): E Unum Pluribus (Out of one, many).” Cotrupe was joined by moderator Kate Gerwig, Site Editor, TechTarget/ SearchTelecom.com. Cotrupe discussed how service providers are launching new service offerings to try to become everyone’s “friend in the digital age,” yet continue to do so via overlay networks and overlay OSS. One answer to this problem is the service delivery platform (SDP), which slashes the time, cost and risk of introducing and integrating new services into an operator’s existing network and services fabric. Cotrupe discussed what SDPs are, what they can do, why they are important, how some service providers are starting to deploy them and the results they are obtaining. This webcast, and other webcasts/podcasts/worshops/articles by Cotrupe and MarketPOWER, are available here. Continue Reading »
Posted in CRM, MarketPOWER appearances, OSS/BSS, broadband, marketing, products, research, strategy, telecommunications | Tagged Alcatel-Lucent, Cotrupe, Gattine, Gerwig, MarketPOWER, Pitney Bowes, podcast, Powerful PR, SDP, SearchTelecom, service delivery platform, TechTarget, webcast | Leave a Comment »
October 2, 2008 by Powerful PR

Oceanside, CA, USA | 02 October 2008 – Jeff Cotrupe of MarketPOWER™, LLC has been selected by Virgo Publishing to lead a panel at Billing & OSS World, 14-16 April 2009 in Las Vegas, NV, USA. Virgo and MarketPOWER are in the process of finalizing a topic from among several choices provided but it is likely to center on service delivery platforms (SDPs). SDPs are subject of renewed and growing interest in today’s markets as service providers struggle to meet user demand for an ever-widening array of innovative services, partly by harnessing the wave of content (and content providers). SDPs provide the answer on both counts. Cotrupe led a groundbreaking panel on the revenue operations center (“the ROC”) at Billing & OSS World, April 2008 in Chicago, IL, USA, with panelists Verizon, Subex, ATS and Primal Solutions. He also served as a judge for the Billing & OSS World 2008 Excellence Awards and was instrumental in selecting the finalists in the Service Assurance award category. Continue Reading »
Posted in MarketPOWER appearances, OSS/BSS, marketing, products, research, strategy, telecommunications | Tagged ATS, Billing & OSS World, Cotrupe, MarketPOWER, Powerful PR, Primal Solutions, revenue operations center, ROC, SDP, service assurance, service delivery platform, Subex, Verizon, Virgo | Leave a Comment »